In my opinion ads work best if they are funny or shocking, well they just have to catch your eye. after looking at images like these i really want to try and create some of my own because they arent taken seriously so you can do quite alot without getting into trouble. They are all just simple ideas and offer you a chance to figure out what they are trying to tell us. I find viewers like it when you can stare at something and work it out because it offers you a kind of reward for understanding the ad. So you end up thinking that you are in some special club for understanding the brand so then you associate yourself with it and therefore buy it, its a clever idea for branding.
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